Hopefully someone can make heads or tails of it.
I can't find my good camera but here are two more pictures I took from my phone.
Assuming it is Cyrillic, and the backwards N's are I's and the C's are S's, maybe it says Zmissia or Zaissia? That second character could be an A, an M, or maybe a Yus
https://en.wikipedia.org/wiki/Yus