Jim,
continuing along the idea of 'Andrea Ferrara' being a slogan, trademark etc
'Playing' on Babelfish (translation website)
FERRO ARRA translates to IRON EARNEST (Earnest iron ??) (in Italian)
Dictionary meaning of 'Earnest'...
http://ardictionary.com/Earnest
Includes ...
Something of value given by the buyer to the seller, by way of token or pledge,
A trademark ?
As a name Andrea (Andrew) means 'manly'.
Regards David